BeDo started from a belief that there is good in all human beings, but our society, culture, and world make it difficult for us to tap into our innate nature. Pushed by a growing pressure for change, which was dictated by our environmental, economic, and societal challenges, a group of (reasonably unreasonable) people gathered.

As human beings, our greatness lies not so much in being able to remake the world — that is the myth of the atomic age — as in being able to remake ourselves... be the change that you want to see in the world. -Mahatma Gandhi

We came from five continents, a dozen countries and as many cities, representing different cultures, tribes, and horizons, and we envisioned an enterprise that would help small businesses, companies, institutions, employees, moms, and students bridge the gap between the people we aspire to be and the people who we really are.

An enterprise powered by a brand — which would serve as a beacon on their journey, connecting how we hope to be known and remembered with what we do — day in and day out. Together, we created BeDo.

Our Purpose

Inspiring and freeing the good in all of us.

We Are on a Mission

Whether you are a small business, company, institution, employee, mom, or student, BeDo helps you:

  • FIND your purposeful pursuit(s) in life;
  • BUILD your action platform for good;
  • JOIN like-minded institutions and people on their journeys;
  • LIVE a BeDoful life.

Our Vision

We believe that one day, every citizen on earth will have, at the center of their life, not just work and home, but also a third place, a place of purposeful pursuit that improves our world. We call it BeDo.