Introduction and Welcome
Marc, the former head of Global Brand Marketing at Coca-Cola, is leading the development of a new enterprise at the intersection of human and business interests.
Seeing the growing urgency for scale within the socio-environmental movement, Marc decided to apply his vision, expertise, and relationships to the creation of a branded social elevation platform, directed at accelerating behavioral change around social and environmental challenges.
Marc was with the Coca-Cola Company from 1996 to 2008, most recently in Coca-Cola's World Headquarters as Senior Vice President of Global Brand Marketing. Acknowledging the intersection between human and business needs, Marc showed businesses across Coca-Cola how to incorporate social and cultural importance into brands and everyday business practices.
Marc holds a degree from École Supérieure de Commerce de Paris. He currently resides in Atlanta with his wife and daughter and has two children in college.
Mark is a Partner in BeDo and Senior Advisor to Halloran Philanthropies. Halloran invests in microfinance, sustainable energy, social enterprise, and community development that uses human well-being as the lens with which it measures return.
After living in Oaxaca, Mexico for the past six years, he and local partners are now launching Hub Oaxaca, a community-based network for supporting and aligning individual initiative with sustainable development in partnership with the local Oaxacan community, The Hub World network, and Halloran.
Together with Calvert Founder Wayne Silby, Mark initiated a proposal to the Obama Administration for a Public-Private Investment Partnership with the U.S. Government that targets innovative and social enterprises to make broad social and environmental impacts on a sustainable basis.
Mark is a Co-Founder of the Social Capital Markets Conference on money and meaning in San Francisco and a member of the Board of Directors of the Buckminster Fuller Institute that awards $100k annually to designer/scientists solving humanity's most pressing problems.
Before turning his attention to the development of social capital markets, Mark was a senior executive for several major Wall Street banks in Chicago, Los Angeles, and New York and a new media entrepreneur in San Francisco. He continues to live in Oaxaca with his two sons, Weston and Sky.
A Discussion and Case Study of Danone and Grameen
danone communites is a Mutual Fund that focuses on investments in food-oriented business projects that each have a significant social impact. This effort reflects Groupe DANONE's mission of bringing health through food to millions of people. The first priority of such businesses is to be profitable but also to make social and societal goals, rather than earnings, their first priority. As such, Emmanuel Marchant is in charge for Danone of Grameen Danone’s yoghurt factory operation in Bangladesh — a new social business. He is also coordinating several projects that are now in the incubation phase in Asia and Africa. A French citizen, he started his career as a strategy consultant at OC&C Strategy Consultants, where he worked mainly on issues related to Fast Moving Consumer Goods. He joined Groupe Danone in 1998 as Director for Strategic Planning. Prior to his current position, he spent five years in Mexico in Finance and General Management in the water division.
Making Social Intrapreneurship Work Panel
In August 2007, Josh Cleveland joined Net Impact, where he manages several of the organization's programs focused on campus greening, skills-based volunteering, and social intrapreneurship and hosts Net Impact's Issues in Depth calls. Josh was the head researcher and author of Net Impact's recent report, Making Your Impact at Work: A Practical Guide to Changing the World from Inside Any Company. Prior to joining Net Impact, Josh worked on several social innovation strategy projects with the Innovation Network for Communities on topics, such as civic engagement and youth entrepreneurship. He has also spent time volunteering with PDAI, a rural microfinance provider in Cochabamba, Bolivia. He earned his BA in Political Science from the University of Michigan, where he helped establish Brewing Hope, a Fair Trade coffee partnership. Josh loves to play drums, backpack, surf, and snowboard.
Lisa Neuberger-Fernandez is the Strategy and Policy Lead on Accenture’s Global Corporate Citizenship team. She leads a team responsible for the company's non-financial reporting, as well as developing Accenture's environmental policy and engaging with over 177,000 employees to help achieve the company's environmental reduction goals. Prior to this, she was a Sustainability Business Development Director, driving top and bottom-line value for Accenture’s Communications + High Tech clients. In her ten years with Accenture, she has developed and implemented business strategies and performance management frameworks with clients in diverse sectors — government, nonprofit, and communications + high tech — and launched entrepreneurial ventures, such as a non-profit consulting organization and a think tank.
She graduated cum laude from the University of Pennsylvania, has an MBA degree from Wharton Business School, and earned a master's degree from the Fletcher School of Law and Diplomacy at Tufts University. She is active on the advisory boards of several nonprofit organizations — including the Fletcher School Development Committee, Education Pioneers, and Net Impact — and has served as a judge for the Global Social Venture Competition, Echoing Green Social Innovation Fellowships, the San Francisco Public Managerial Excellence awards, and the Net Impact Green Challenge.
Marcy Scott Lynn
Marcy Scott Lynn is the Director of Corporate Sustainability and Responsibility at Sun Microsystems. Marcy has been working at Sun Microsystems since September, 2006, when she joined the company to develop and grow its first formal corporate social responsibility (CSR) program. Immediately prior to joining Sun, she was enrolled full-time in the MBA program at UC Berkeley's Haas School of Business, where she focused on corporate social responsibility (CSR) for the technology sector. Prior to graduate school, Marcy spent more than ten years providing issues management and values-based communication consulting for multinational corporations, small and medium sized businesses, and nonprofit organizations both in the United States and in Europe. Marcy actively volunteers and raises money for a variety of Bay Area nonprofits and is also a recreational endurance athlete, having completed numerous triathlons and several marathons.
Suzanne is an accomplished market researcher with a focus on innovation within the consumer packaged goods industry. Suzanne currently works on the Brita brand, which developed the Filter for Good Campaign in 2007. Suzanne leverages her passion for Corporate Social Responsibility at Clorox by being involved with the EcoNetwork, being on the leadership team for the Women's Employee Resource Group and leading a Community Outreach program for the Market Intelligence function. Suzanne has an MBA from the Thunderbird School of Global Management and is a lifetime Net Impact member.
Libby Reder is the co-founder and leader of eBay's employee Green Team. As the Head of Environmental Initiatives at eBay Inc., Libby focuses on improving the environmental performance of eBay’s operations and teaming with eBay's employees and users to encourage more sustainable behavior in the office, on the road, in seller business operations and around buyer product choices. Prior to joining eBay in 2006, Libby spent five years as Professional Staff to the United States Senate Judiciary Committee, where she sought and advanced policy solutions in a wide range of issue areas and drove productive, multi-sector dialogue. Libby holds an MBA with a focus on responsible business from the Haas School of Business at UC Berkeley and BA in Government from Dartmouth College.
The Future of Corporate Capitalism
Maggie Brenneke leads SustainAbility’s work on innovation and entrepreneurship. In this role, she explores how companies can tap innovators – both within and outside their organizations – to deliver transformative change across a range of societal challenges, including climate change, access to health and poverty. She conducts in-depth research as well as works in an advisory capacity to multi-national corporations. Recent clients include Shell, GSK, Novo Nordisk and Nike. Maggie has published several articles and reports, including Growing Opportunity: Entrepreneurial Solutions to Insoluble Problems and The Social Intrapreneur: A Field Guide for Corporate Changemakers.
Maggie has a BA in Economics (honors) from Scripps College in California and an MBA from the Anderson School of Management at University of California Los Angeles.
Dan Shine is the President of the 50x15 Foundation, and Vice President of Corporate Initiatives at AMD. Launched by AMD in 2004, 50x15 is a bold and far-reaching effort to develop sustainable, profitable technology and solutions that will enable affordable Internet access and computing capability for 50 percent of the world's population by the year 2015. Shine is also currently serving as Senior Advisor to the World Economic Forum in Geneva, Switzerland, driving the Forum’s long standing Corporate Global Citizenship Agenda worldwide.
Previously, he was Director of Marketing and Communications for Strategic Initiatives at HP focusing on growing the company into a recognized worldwide market and technology leader in mobility, rich digital media and security. He has also worked for 3Com, Motorola, and Walt Disney in a variety of roles.
With more than 17 years experience in multi-stakeholder partnerships, including senior roles in global development, marketing, alliances, strategy, philanthropy and evangelism, Shine has significant, demonstrable accomplishments in the evolution of hardware, software and solutions bringing together the world’s foremost technology companies. His creative expertise links disparate public and private organizations together creating innovative, sustainable and profitable solutions.
Facilitated Interactive Exercise and Breakout Session
Eric McNulty is an accomplished thought leadership strategist, conference producer/content developer, emcee, and interviewer/moderator of both in-person and virtual events for executive audiences. His expertise and passion are in the areas of leadership and sustainability/social enterprise. He is a widely published writer — Harvard Business Review, Harvard Business Online, Worthwhile, Boston Business Journal, and others — and successful entrepreneur, intrapreneur, and social enterprise advocate. He has worked with and for major brands such as Bloomingdale's, Coca-Cola, Harvard Business School Publishing, Infiniti Motor Corp., SHRM, UPS, and Visa.
I'm Not Going To Work For You Unless... Panel
Pat Kelly is a year into the Deutsche Bank investment banking program, where his day-to-day activities are focused on the power, utilities, and renewables sectors. Having grown aware of the emerging intersection of CSR and sustainable development during his undergraduate studies at the Claremont Colleges, his focus at DB extends deeply into the firm's CSR agenda. His direct experience includes helping make the 2008 DB Championship the PGA Tour's 1st carbon-neutral event, executing World Water Day programming at DB's NYC office in partnership with the UN / NYC Mayors Office / Kohler / UNICEF Tap Project, and conducting diligence on target Foundation investors for the raising of a Program Related Investment fund. At present, he is part of the working group developing the business case around adoption of Web 2.0 tools. In addition, he is driving the evaluation of DB's Latin American offices adopting ISO 14,001 standards.
After graduating from Pomona College in 2007, Patrick competed on regional professional golf tours. He then moved to the LA Brewery, an artists community in downtown LA, to focus on entrepreneurship. He was on the founding teams of both the monthly event Mindshare: Enlightened Debauchery and the upstart hedge fund Caelum Capital. He loves audiobooks, skiing, mentorship, yoga and live art.
Adam Fried has spent the last year in the investment banking division of Deutsche Bank (“DB”), advising clients in the metals + mining and power + utility sectors. His interests within corporate social responsibility include the Deutsche Bank Foundation, community development, and volunteer programming. Adam was an integral member of the team that developed the World Water Day programming at DB's U.S. headquarters in partnership with the United Nations, Mayor's Office, Kohler, and the UNICEF Tap Project. Adam also worked with the DB Foundation to conduct due diligence on select foundation investors in order to raise a program related investment fund.
Adam recently founded a non-profit organization called PIVOT: green, whose mission is to create a community in which people are inspired to align themselves with action-oriented sustainability initiatives. This social entrepreneurial venture is in its development stages and will use innovative social settings to provide a forum for inspirational non-profit leaders to articulate their stories.
Outside of his professional life, Adam is passionate about personal fitness and is a certified personal trainer. He has also worked in the television and film industry, appearing in the television program The O.C. and the feature film Across the Universe.
Adam holds a Bachelor of Arts in Economics with a focus in statistics from Columbia University.
Chandler Goodman joined Gagen MacDonald as a recent graduate of Colgate University. In Chandler’s short time with the company he has already participated in internal communications assessments for two major companies. In these projects, Chandler used his propensity for research and analysis to sort complex survey data and identify relevant themes.
Currently, Chandler is embedded on-site supporting a major enterprise system implementation. In this project, Chandler is applying his creativity and writing skills to create content for a business unit-specific newsletter dedicated to the implementation. Chandler is also providing content development and coordination support for a series of meetings meant to broadcast and clarify coming changes, as well as generating other support materials.
At Colgate, Chandler majored in political science, with particular emphasis on the role of the Supreme Court in American politics. Throughout college, Chandler assumed a host of student leadership positions, and spent his summers teaching writing to gifted middle school students. While living in his hometown, Cleveland, Ohio, Chandler spent time working on two political campaigns and served on the Youth Advisory Board of the City Club of Cleveland.
Katherine Wilburn joined Gagen MacDonald as a recent graduate of Boston University where she received a Master’s of Science in Corporate Communication. In her short time with the firm Katherine is already contributing to client work. Currently, she is providing writing support and exploring methods of social media that will assist in the implementation of a new Enterprise Resource Planning (ERP) system at Edison International, parent company to one of the largest electric utilities in the U.S., Southern California Edison.
Having lived in Europe and Africa, Katherine brings an international and cultural perspective to engagements with clients. While studying abroad in England, she interned at the International Press Office for Vivienne Westwood, a renowned British fashion designer. During her internship she used her networking skills to develop relationships with various media outlets, helped launch and promote a retrospective at the Victoria & Albert Museum honoring Vivienne’s 34 years in fashion and assisted in the planning and execution of a variety of events surrounding Paris Fashion Week.
Following her 2005 graduation from Wheaton College, Katherine spent fourth months volunteering in the West African country of Ghana. While in Ghana she taught English and AIDS/HIV awareness at a school and worked at a local orphanage.
Kathryn Wendell is a full-time MBA student at UC Berkeley’s Haas School of Business. For her summer internship this year, Kathryn worked on sustainability projects at Levi Strauss & Co. Prior to business school, Kathryn was at the World Bank where she designed biodiversity conservation and climate change projects while working within the Sustainable Development Department for the Latin America Region.
In 2005, Kathryn helped to start up the Emerging Markets Private Equity Association in Washington, D.C. Prior to that, she was a Peace Corps Volunteer in Ecuador for two years where she organized a savings cooperative and small business training programs for local women. Kathryn’s first job out of school was as a microloan officer for ACCION Texas.
Kathryn received an M.A. in Cultural Anthropology at Yale in 2002, and she graduated cum laude from Dartmouth College in 2000. Her thesis research at both institutions focused on the impacts of mining companies’ social responsibility initiatives in the Andes region of South America.
Hailing from the OC, Ross graduated from the University of Southern California with a degree in International Business and a passion for start up culture.
Seeking a fast paced work life, he began his career in marketing at Amp’d Mobile, a start- up mobile phone company, where he created the college marketing program. After the company dissolved he then joined Honest Tea, the nation’s leading organic bottled tea company as the West Marketing Manager growing the west marketing organization from one person (himself) to over 15.
Ross enjoys natural, local and organic food, reading, work and travel.